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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the RTB or...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. Because Facebook in the APAC region has a significant amount of users and low advertising competition...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Then, use Facebook advertising to re-engage the product-category page visitors on with a...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...