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  1. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  2. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. Marketers want the flexibility to use multiple marketing channels - from search to...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. Follow spammy onpage advertising techniques Advertising material What's more, the correlation values regarding coefficients out of the social sector...

  4. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  6. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Facebook showed just more than $2 billion in net revenue in 2013. Worldwide, Google held about 56 percent net share revenue, while Facebook held about 13 percent, eMarketer reported. When it came to mobile ad revenue, eMarketer reported that Google...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He said this loss of referrer data affects organic links, including Facebook. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start thinking about the needs...

  8. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Only Internet giants like Facebook or Google can claim to have enough reach of users logging in on multiple devices consistently for this data to be useful outside of their respective platforms. Facebook might not be the first to provide a solution...

  9. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  10. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across...

  11. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...