Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Study: Facebook Activity Correlates To TV Viewership...
They present this data via the Facebook Ad Creation Tool. Additionally, Facebook has the best insight on top-level and granular audience size by region. We can now map that need state to web pages, keyword ads, display ads, and more.
Top 10 Video Ad Properties by Video Ads Viewed In February 2013, Google/YouTube ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Is Your Facebook Ad Image Worth A Thousand Words? Facebook Ads Facebook Ads can't contain GIFs or animated images and display pictures at 100 x 72 pixels. Is Your Facebook Ad Image Worthy of People’s Attention?
Released in open beta today, Unruly Analytics is based on the company's proprietary technology, which has tracked seven years' worth of historical video sharing data across YouTube, Facebook, Twitter and the blogosphere.
Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content. For publishers, Facebook-referred traffic improves video completion rates.
BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies...
GM likes Facebook ads again. Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent. IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this...
Facebook Ads are the hot topic these days (well, other than enhanced campaigns). John Lee, Clix Marketing and SEW contributor, spoke on A Friend of a Friend: PPC for Facebook. With the tracking, optimized CPM has evolved to include off Facebook...
Facebook Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Create rich media content like video, as it's easier to get a video to rank on...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37...
Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX Even offline transactional data can now be onboarded into online retargeting campaigns, a practice that...
In August 2012, Americans viewed 9.5 billion video ads, with each of the top 4 video ad properties delivering more than 1-billion video ads. More than 33 billion video content views occurred during the month, with Google sites generating the...
What About Facebook Ads? Ad fatigue was already an issue on Facebook and with a more image centric format advertisers are going to need to pay extra attention to their images," Lawson said. Inside Facebook has a good compiliation of what the...
It’s the default option in the YouTube Trends Dashboard and shows you the “most shared” videos on Facebook and Twitter in the last 24 hours. Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last...
Infinite scroll is great for sites like Facebook where you have linear information that is best delivered in a never-ending story, but is this true for all sites or site pages? Today they are taking up valuable real estate and possibly putting you...
One possible explanation for these findings is the reported relationship between display, video ads, and branded search queries. A 2010 report by ComScore suggests that display and video ads can increase brand-related search queries by up to 3 times!
Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property that month with 153 million unique viewers, followed by Facebook with 58.8 million, VEVO with 51.6 million, NDN with 49.9 million and Yahoo...
Its 2012 teaser video attracted 3x more shares than its game day ad.percent of shares from Super Bowl 2012 occurred after March 1 2012. It joins the 2012 Super Bowl Ads Chart and the Super Bowl Ads of All Time on the Viral Video Chart powered by...
