Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange ads (FBX). A lot of people talk about Facebook ads as though they're all the same. And while both categories of ads may appear very...
With the same "native" philosophy that's behind all Facebook monetizaiton (i.e.sponsored stories), local advertising should merge with the user experience. If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news...
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. The frequent use of Facebook and Twitter on mobile devices will lead the sector...
Creative Analysis denotes reports for Facebook-related ad units and sponsored stories such as Page Post Ads, Page Post Like Story, Page Like Story, Page Check-in Story, etc. The following reports are useful for advertisers using Page Post Ads, Page...
As for local, Facebook will integrate sponsored stories, Graph Search, and its recently launched Nearby feature to bring social native advertising to more of a local level. This could surpass $1 billion in mobile revenues, driven by sponsored...
Advertisers are paying Facebook millions of dollars for Sponsored Stories ads to run on Facebook. Encourage your Facebook fans to be your brand advocates so their photos, information, and posts appear in the Bing Sidebar (again, taking Facebook...
Until recently, advertisers have been able to promote these Sponsored Stories to Friends of Connections, Facebook has flipped a switch and advertisers are now only able to target these ads to Friends of Fans who have engaged in the post.
New mobile ad formats will also drive demand including Facebook's quickly evolving options like sponsored stories and app install ads. He also points to Facebook's recent mobile push as a possible growth motivator.
They have Promoted Tweets, but this could be a step towards another social ad option, similar to Facebook’s Sponsored Stories. Whatever you call it, favoriting a tweet is the equivalent of Liking a post on Facebook or giving an update a +1 on Google.
The original iteration of the Zynga test has involved Facebook display ad units including Sponsored Stories being served on Zynga.com, the casual games site from the company behind popular Facebook gaming apps like FarmVille.
Sponsored Stories: a method to reach friends of current “fans” Brandi decided to brand her Facebook page as Lolly Wolly Doodle (her nickname for one of her children) and see what happened. Why Taking A Facebook-Centric Approach Was Wise
Utilizing paid media such as Facebook stories, promoted Tweets, or other forms of advertising can help you promote a positive messaging to the consumers who are in research mode and become an option for them to consider.
Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. This discussion, unfortunately, has no place in an article about the effectiveness of Facebook ads.
People may now see ads and sponsored stories from Facebook on Zynga.com," confirmed a Facebook spokesperson in an email sent to ClickZ. Facebook display ad units including Sponsored Stories are now being served on Zynga.com, the casual games site...
Click-through rates on Facebook mobile ads are significantly higher than those of their desktop counterparts, causing many a tech publication to declare Sponsored Stories on mobile a success. Sponsored Stories are getting over 13 times the click...
Facebook has been ordered to pay $10 million to charity to settle a lawsuit over Sponsored Stories. The proposed class-action lawsuit accused Facebook of violating California law by featuring user “Likes” as Sponsored Stories without compensation...
In a prepared statement, Facebook said its latest ad-related iterations are a response to "requests from marketers to control the placement of their sponsored stories. Facebook began testing sponsored stories in users' news feeds in December 2011.
Here Facebook will use Open Graph data to serve ads in a targeted fashion for other publishers, a la AdSense. So far that's taken form in its Sponsored Stories ad units. Because I can't speak directly for Yelp, Foursquare, Facebook, I'll outline a...
Businesses have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo Park, CA-based firm. Facebook is rolling out its Offers marketing platform to local U.S.businesses.
For the latter pay close attention to what Facebook is beginning to roll out with mobile sponsored stories. Drilling down, location targeted ads now represent under half of mobile ad dollars, growing to almost 2/3 by 2016.
