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  1. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    This percentage is much cleaner from Facebook ads than outside the wall, where 63 percent of organic site visitors arrive with JavaScript disabled. Eighty percent bot clicks on Facebook Ads? Looking at aimClear’s total organic traffic from every...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.

  3. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook Exchange is set to debut within weeks, with...

  4. Google Launches Knowledge Graph, 'First Step in Next Generation Search'

    Sound like Facebook’s ‘Social Graph’? It’s interesting to note that in the example provided (see image above), there are no ads visible on the page. Again, there are no ads visible above the fold in the example Google used to demonstrate the new...

  5. Facebook’s Cookiegate: Controversial Tracking Cookie is Back

    In the statement to ZDNet, the Facebook spokesperson said: The same Australian who blew the whistle on Facebook tracking logged out users last week discovered yesterday that although Facebook had “fixed” the problem, the tracking cookie has been re...