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  1. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal.

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.

  4. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc.

  5. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...