SEO News

Facebook Ads Advertising

RSS
  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    During that same time, Facebook, the world’s largest social network, proceeded to introduce structural changes and new functionality into the mix. To be more discreet with testing, consider implementing ad types that that don’t require the...

  2. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Facebook showed just more than $2 billion in net revenue in 2013. Worldwide, Google held about 56 percent net share revenue, while Facebook held about 13 percent, eMarketer reported. When it came to mobile ad revenue, eMarketer reported that Google...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. The Facebook Exchange (FBX): Retarget select...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...