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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. The Facebook Exchange (FBX): Retarget select...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...

  4. Conquering Content Marketing, Step 5: Measurement

    Wait 24 hours, then pull a report of everyone who submitted an entry to the contest so far, and get that to Facebook and Twitter to generate a look-a-like list. The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered...

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook specifically cites Pages that are sending users to a page full of ads instead of a photo gallery, for instance. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook...