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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Facebook Page Post ad units are the most underused type of Facebook ad yet are extremely powerful in driving cheap traffic to external sites (like a blog). All Facebook community managers should be familiar with Facebook ads and take advantage of...

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Marty (Weintraub) wrote a post entitled Thanks GM, That Leaves More Facebook Ad Impressions for Me after GM’s announcement. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from...