Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX Even offline transactional data can now be onboarded into online retargeting campaigns, a practice that...
Site retargeting is still a relatively new phenomenon, but if there was any question that it's the future, it was put to rest with the launch of Facebook’s FBX ad exchange last September, which brought retargeting to a massive new audience.
Creative Analysis denotes reports for Facebook-related ad units and sponsored stories such as Page Post Ads, Page Post Like Story, Page Like Story, Page Check-in Story, etc. To analyze Facebook Ads at a creative level export an Advertising...
Infinite scroll is great for sites like Facebook where you have linear information that is best delivered in a never-ending story, but is this true for all sites or site pages? Banner Ads, Promo Boxes, Ads for Ads Sake
Facebook Page Post ad units are the most underused type of Facebook ad yet are extremely powerful in driving cheap traffic to external sites (like a blog). All Facebook community managers should be familiar with Facebook ads and take advantage of...
Take care that you don't opt in to keep your ad “up-to-date,” unless you truly want to, as Facebook will automatically spawn new ad units for every update that is made to your Page. It’s true: Facebook ads just ain’t what they used to be.
In June 2012, Skype launched Conversation Ads, display ad units that appear within the calling window of users who do not have Skype Credit or subscriptions when they're making Skype-to-Skype audio calls using Skype for Windows.
Marty (Weintraub) wrote a post entitled Thanks GM, That Leaves More Facebook Ad Impressions for Me after GM’s announcement. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from...
Facebook has begun partnering with several ad exchanges and DSPs recently, allowing them to target ads based on their own data on Facebook's website. The original iteration of the Zynga test has involved Facebook display ad units including...
Many anticipate a robust ad network that will allow advertisers to target ads across the web based on behavioral and contextual data gleaned through Facebook share buttons, and data collected through interactions on Facebook itself.
Here Facebook will use Open Graph data to serve ads in a targeted fashion for other publishers, a la AdSense. Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content...
Facebook Paid Ad Units Cutting-edge marketers agree, Facebook Paid Ad Units are the new black… or, the other white meat of the FB advertising realm. Less of a tool and more of a tactic, FB Paid Ad Units are an enticing mix of clever community...
Make the experience social by influencing the consumer consideration cycle by leveraging popular social media platforms (Bing – Facebook/Twitter, Google/Google+, Pinterest/Instagram, Foursquare Explore
When you have an understanding of what your target customers need, you can make better decisions when creating image ads or choosing images to accompany Facebook or LinkedIn ad units. When running ads on Twitter, Facebook and even LinkedIn...
Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing. Mike Hoefflinger, Facebook's customer marketing director, disclosed the metrics...
When a person seeing the ad has Facebook friends who are fans/likers of a brand's page, the ads will expand to include social context about the friends Facebook's premium ads are getting a facelift. Ability to change an ad's content on a daily...
In addition, 10 runners-up were awarded $2,500 worth of credit for Facebook ads. The current commitment by Amex and Twitter - $1 million worth of free ads - seemingly dwarfs last year's Facebook contest.
Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or where they've checked in. When it comes to retail, seeing what shoes, clothes, movie tickets, music downloads...
Facebook, which has increased its ad units per page from four to seven in the last two years, appears to have benefited greatly from those particular moves. With its climb has come a dedicated marketplace of Facebook ads vendors - firms such as...
Facebook hasn't determined pricing for the news feed ad units or if they will be purchased as marketplace ads, premium ads, or both. The new ad placement could lay the foundation for Facebook to finally begin advertising in mobile.
