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  1. Cross-Device Measurement: Believe the Hype

    Marketers are able to connect user activity through a specific user identifier that is common across each device. Social Login ID: The ID associated with their social account. Facebook recently commissioned a study that showed multiple devices are...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. This allows you to connect the dots by using that other channel to get them to re-engage.