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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do we have a dedicated account manager? Does [VENDOR NAME] offer integration with Facebook? What is the average page load time for the location pages? Do these pages utilize microformatting? Will our local pages be optimized with touch-screen...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you're going to be going through a large following like Parenting Magazine or Elle, take a moment to visit the People tab in your G+ Page account first. If you aren't likely to follow an account that still has the generic Twitter egg for a...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. You don't own your profile and they can disable...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    For example, on Facebook if you log in or open an account, you have to use an email address. Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you haven't already done so, you should convert your existing account into a Business account, or sign up for a new Business account. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into...