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  1. Cross-Device Measurement: Believe the Hype

    Social Login ID: The ID associated with their social account. Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice.

  2. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts.

  3. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. Through our platform, retailers can use their Google Shopping campaigns data to build out...

  4. 10 Shocking Facts About Content Marketing Today

    This is a large number, even when you aren't taking into account the number of people who may be using these sites to make purchases. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do we have a dedicated account manager? Does [VENDOR NAME] offer integration with Facebook? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you're going to be going through a large following like Parenting Magazine or Elle, take a moment to visit the People tab in your G+ Page account first. If you aren't likely to follow an account that still has the generic Twitter egg for a...