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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    For example, diving deep into a "boring" topic like squeezing performance from broad match keyword strategy could make a big difference in your account's volume and ROI. We know to remove navigational terms like "facebook", "youtube" or "craigslist...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Family Feud said they were hacked, but Beal suspects that someone simply logged into the wrong Twitter account, which is easy to do if you use tools like HootSuite or TweetDeck. Use the Right Account When the Family Feud Twitter account posted a...

  3. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Erdoğan's Twitter crackdown appears to be specifically targeting the alleged leaks, in particular one anonymous account named Haramzadeler, (which apparently is translated as "Sons of Thieves" but could also mean "bastard") and another called...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: And just like in Facebook's early years, early adopters will reap...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its...

  6. Social Advertising Revenues Forecast to Grow 31% in 2014

    The "Other" grouping takes into account smaller social networks. The data spans across LinkedIn, Twitter, Facebook, Social Gaming and "Other". Originally, companies like Facebook and Twitter poured resources into new features and having enough...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Go where they are: Facebook, Twitter, LinkedIn...

  8. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Facebook reported that in 2013 its mobile app ads helped...