Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend. He adds that social ad platforms including Facebook...
Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. They present this data via the Facebook Ad Creation Tool. Additionally, Facebook has the best insight on top-level and granular audience size by region.
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. Neither Google nor Facebook are there yet. Facebook has a lot of work to do on leveraging the Like as a true...
Also, anyone wanting to post a comment will need a Google+ account. chose Twitter; 82 percent LinkedIn; 77 percent YouTube; 71 percent Facebook; and .at 36 percent, Google+. Facebook tests Graph Search ads and debuts CPA bidding.
I think it's awesome that they apologized and I get that we all make mistakes, but this should be an indicator that this account manager needs to learn a few nuances of communication,” Grimm said. I have a lot of respect for Shankman, but based on...
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
I think privacy has been taken well into account by Facebook,” says Rebecca Lieb, an analyst at Altimeter Group. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like...
By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. Facebook dominates the social referrals but Twitter is three times more...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent.
Google has introduced the Inactivity Account Manager to let users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following lengthy periods of inactivity.
An attendee asked about his keyword match type strategy for a new account. Facebook Ads are the hot topic these days (well, other than enhanced campaigns). John Lee, Clix Marketing and SEW contributor, spoke on A Friend of a Friend: PPC for Facebook.
In order to set up your Google+ Local account, you need a Google+ Business Page. Facebook Deals (Facebook Deals also have potential virality by inviting vetted Friends of Fans to participate in deals)
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer
Does this authorization account for different regions and teams? As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and shared on Facebook with a behind the scenes shot...
Current results for the search term initially display the pope's Twitter account followed by various articles, such as those stating the increase of the pope's Twitter followers over 2 million (and growing), as can be verified on the @Pontifex page.
Take account of the various devices and platforms consumers may use to view advertising and any corresponding disclosure. Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts...
When you login to Google Webmaster Tools with the account associated with your Google+ profile, you will find search stats for all of the pages for which you are the verified author. In Guy Kawasaki’s book, "What the Plus", he asserts “…Google+ is...
Like most in our industry, I use my Facebook account for business. Most Search Engine Watch readers already know the basic ways to use either Twitter or Facebook to communicate with people they wish to get to know better.
This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.
In exchange for that privilege, bloggers and webmasters have a Google+ account. Google launched its answer to Facebook groups with Google+ communities. The concept of actually communicating with a human being to build links has historically been...
