Syncapse took into account several factors in its study including spending, loyalty, propensity to recommend, earned media value, acquisition cost and brand affinity when answering this question. Social intelligence company Syncapse set out to...
Reliance on this method to distinguish advertising results requires that search engines select hues of sufficient luminosity to account for varying monitor types, technology settings, and lighting conditions.
For example, on Facebook if you log in or open an account, you have to use an email address. Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in...
Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to answer some questions in advance of their session. Try Facebook for B2C, LinkedIn widescreen TVs,' if they want an idea of all their options and various price...
If you haven't already done so, you should convert your existing account into a Business account, or sign up for a new Business account. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into...
Create a Twitter account specifically for news and automatically publish all content from your online newsroom. Summary Card: Default card, including a title, description, thumbnail, and Twitter account attribution.
Getting started and free and it isn't difficult to set up and manage a Yahoo Local account. You have the option of signing in with your Yahoo ID, through Google or through Facebook. Luckily, there are several options – including Google+ Local, Bing...
Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...
Panning back to last month's optimism on Facebook's local ambitions, and taking into account the above counterpoints, can it build local content (volume) and context (quality)? My deep-rooted aversion to "killer" claims aside, this brings up an...
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
Yet in that same time, they have done multiple postings on their Facebook page as well as their Twitter account. And a neglected Google+ page – or Facebook page or Twitter account – reflects poorly on any company that fails to maintain it.
I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google when working on my clients' sites. But since it will save us from having to type in a password when we access an account online...
Test the images on your own Pinterest account first. Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. At the end of last year, Pinterest introduced business accounts in response...
Twitter: Set up an account for the event. A recent Facebook post was my inspiration for preparing this guide. They also have a convenient Facebook widget. Facebook: Create a Facebook Page for your cause.
No Business Listed: Even if you don't have a Yelp account yet, you can still type in the name of your business. Once your email is confirmed, the Yelp team will look at your submission and get back to you before you can begin optimizing and making...
Offering "More like this" widgets that take into account all of the previous expressions of intent can help keep that customer converting. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging...
In addition, check-ins become exponentially more important when you take star ratings into account (covered soon). On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
For example, you can set it up so that if someone tweets with a specific hashtag, you tweet it from your branded Twitter account. However, a word of warning: Make sure you're keeping an eye on what your account is doing and that you're there to add...
That means content creation – be it blogging, making videos, updating your social account – all falls under your domain. Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be...
A project manager or super anal account manager is a great person to have help out with this phase. Facebook stories It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional...
