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  2. Watch Time Now Impacts Facebook News Feed Video Rankings

    Facebook is updating how it ranks the videos people and Pages upload. The additional information helps Facebook personalize each user's News Feed based on his or her preference for watching videos. Facebook says it also means the videos people...

  3. BuzzSumo: The Heavyweight of Content Discovery?

    Similarly, the "Users that shared" feature in the content discovery reports are also restricted to tweets, meaning that a lot of data on who is sharing content to channels like Facebook, Google+, and LinkedIn is being lost.

  4. 4 Ways to Make Sure You Find the Right SEO Job

    You can usually get a good glimpse into their culture from their Facebook page and see how much of a thought leader they really are from Twitter. I left my job in early May to take some off, do some contracting on my own, and get myself back to...

  5. 4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson

    Facebook marketing has become a significant part of most company's digital marketing strategy and it's not going away anytime soon. However, marketers are facing increasing challenges due to Facebook's frequent algorithm changes and the recent drop...

  6. Google My Business: New Tools for Small Business Owners

    TechCrunch reported that to create ease of use and rival Facebook "owners can post news, events, photos and other updates they want shared with customers. Google has created Google My Business, a one-stop shop for small business owners looking to...

  7. Addressing Thin Content

    When you export this list also take note of page level associated tweets, Facebook shares and likes, and Google+ +1's. The old school of thought is about building an experience for search engines, creating a page to create a ranking.

  8. Pre-PPC Strategies For Launching a New Product

    Here, Facebook Graph Search is one of the most useful tools around. You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: You can bring those folks to your Facebook page, where you...

  9. 5 Reasons Why Pitching International SEO is a Pain

    We get to use Facebook (and the other usual suspects) for our social initiatives abroad. You thought you had it made. You've sold an SEO program in the U.S.complete with content creation, consumer research and insights data, new product launch...

  10. The Best and Worst Things About Twitter Ads

    On the surface, these options sound similar to those available on Google, Facebook, and other PPC platforms. Is your company or client active on Twitter? If so, it's time to take a look at Twitter Ads.

  11. Community Management Basics: 7 Tips for Marketers

    Facebook PR Secrets Every Community Manager Should Know An effective community manager will help engage your followers/customers, amplify the visibility of your content, and drive more traffic to that content, sending social signals to search...