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  1. Writing Your Way to the Top of Search and Social Results

    Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example, Google’s and Facebook’s ever-changing algorithms. Facebook users respond best to words such as "Inspires," "Discounts," and "Submit"

  2. Facebook Ads: Lessons From the Trenches

    OK, enough with the random "war time meets Pirates of the Caribbean" analogy and onto the Facebook Ads strategies! Facebook Ads has been around long enough that it is no longer considered new. You could have the most amazing copy and images in your...

    Published
  3. [#SESDENVER] Could Google+ Be the Future of SEO?

    Because of these changes in the way search is ranked, Google+ might become a more important tool than Facebook for marketers looking to see a rise in their rankings. Google gets its purest social signals in Google+, and they can often impact SEO...

  4. Existential Questions About the Future of Search

    Amazon for searching products, Shazam or Spotify for finding music, IMDB for movies (also an Amazon subsidiary), Kayak for travel, Twitter for real-time news and updates, Facebook for news about your friends and family, and Yelp for information...

  5. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  6. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...

  7. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. With the rise of multi-device usage, it is not always the case that the device a...

  8. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been...

  9. 37 SEO Experts You Should Be Following on Twitter

    Stop reading articles about 'How Facebook is Going to BLAH BLAH BLAH' your business. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO.

  10. Four Reasons Google+ Might Still Be Alive After All

    Yes, you can still use Twitter and Facebook to an extent, but you'll need to jump through hoops to do it. Instead, here are four recent events that hint at a bright future for the controversial social network.

  11. For Every Link You Earn There Are Five More Worth Building

    Utilize paid promotion (depending on budget and content -- could include things such as paid tweets, Facebook ads, etc. Links you build require action on your behalf, while links you earn happen without any work specifically toward acquiring links.

    Published
  12. More Local SEOs Earning Less Than $30,000 [Study]

    The channels that have increased in perceived effectiveness year-over-year include SEO, Facebook and local "meet-ups"/workshops, BrightLocal says. However, social channels such as Facebook, LinkedIn, and Twitter are generally considered less...

    Published
  13. Paid Media Is the Future

    Facebook is now making $2.5 billion a quarter in ad revenue and Twitter just delivered 124 percent growth in revenue to $312 million. Just a few years ago Facebook and Twitter made ZERO dollars. Now we live in a world where Google still has a large...