My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? Since looking at Facebook's moves in local search last month...
A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the...
Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic...
source=facebook, and visitors from Google to http://www.example.com/resources/? For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to...
The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. It doesn't take long to personalize a Google+ page for a...
It was never intended to be a Facebook-killer. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute.
Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that...
Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar. This means you will be allowed to directly engage with your Facebook friends right from the search results. The ability to directly interact by commenting on...
The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other paid products. To learn how to get your hands on a free copy of "Search Engine Optimization: Your...
A recent Facebook post was my inspiration for preparing this guide. They also have a convenient Facebook widget. Facebook: Create a Facebook Page for your cause. In fact, I would argue that you have an obligation to use your marketing skills to...
It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Facebook Facebook, the 800-pound gorilla, is certainly the number one B2C social media network. As a B2B social media tool, Facebook does serve to deliver client...
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices...
Like Facebook, where the feed is largely dependent on user engagement, brands should only expect to have good positioning in the feeds of their most-engaged subscribers. Seeing more content on the YouTube homepage?
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could...
Unruly uses shares, which is the number of times content has been shared on Facebook, Twitter, and in the blogosphere. YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com.
Or if a blogger you love publishes a new post, it automatically gets shared on your Facebook. You know that moment when you're staring at your Twitter feed, your RSS list or even your Facebook News Feed and everything reads unbelievably boring and...
Ever wonder if that funny video you shared on Facebook is popular in other parts of the county? Or if the viral video your company produced is only popular in your home state or if it has gained traction throughout the country?
Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. Weekends are made for Facebook: The interaction rate for posts on weekends is 14.5 percent higher compared to...
