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  1. Social Strategy for Regulated Industries

    On the social search side, results from Facebook’s Graph Search are generated entirely from a searcher’s social network and other information available publicly on Facebook. Activity happening on Facebook, Google+, Twitter and other top social...

  2. Google+ Gets Big, Image-Heavy Redesign

    A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the...

  3. GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data

    Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic...

  4. What is Mobile App Attribution & Why is it Important?

    source=facebook, and visitors from Google to http://www.example.com/resources/? For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to...

  5. Is Google+ Really a Brand Ghost Town?

    The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. It doesn't take long to personalize a Google+ page for a...

  6. 8 Ways to Expand Your Pinterest Presence

    Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that...

  7. Bing Adds Direct Facebook Interaction to Social Sidebar

    Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar. This means you will be allowed to directly engage with your Facebook friends right from the search results. The ability to directly interact by commenting on...

  8. Nonprofit Marketing: A Quick Start Guide to Fundraising

    A recent Facebook post was my inspiration for preparing this guide. They also have a convenient Facebook widget. Facebook: Create a Facebook Page for your cause. In fact, I would argue that you have an obligation to use your marketing skills to...

  9. Which Social Network is Best for B2B Marketing?

    Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Facebook Facebook, the 800-pound gorilla, is certainly the number one B2C social media network. As a B2B social media tool, Facebook does serve to deliver client...

  10. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  11. Understanding the Multi-Channel Shopper

    Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices...

  12. Facebook Graph Search Local Search Ranking Factors

    On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could...