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  1. Forget Big Content – Small Content Is Critical to Search Success

    The Changing Face of Google When was the last time you used a single-word search term to find what you were looking for? All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there...

  2. Invisible Matt Cutts Explains Why It's Important to Have a Website

    At this point, Cutts began waving his hands around in front of his face, effectively trying to make himself invisible, and clearly having a lot of fun with it. Cutts' disembodied head returns again a new video, and this time he also makes his head...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Additionally, you will have the opportunity to get face time with SES speakers. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid...

  4. Nuances of Spanish Language Search Marketing

    Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent of Web users use...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Let's face it. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling.