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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Keep That Happy Face Smiling And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Most marketers and public relations professionals are on board with social media, but...

  2. Last-Minute SEO - Here Come the Holidays!

    It means offering something of value, whether spoken, written, or personal, and being the face behind that value. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But if you're doing something for the first time, you've got to face up to the fact that it might not work. Did your piece get enough time on prominent pages? But if you can’t link within context, don’t - you want to build up a strong reputation as...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    It’s always fun to see a familiar face in the halls or at sessions, so be sure to start mingling then! No matter if it’s your first or 50th time to one of these events, there’s always a new experience around the corner at ClickZ Live.

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one.

  6. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Eventually you lose momentum and face burnout because it all seems futile. Content that doesn't get to those who would benefit from it because there's no time for proper promotion. Over time, as you keep churning out content, your quality starts to...

  7. Forget Big Content – Small Content Is Critical to Search Success

    The Changing Face of Google When was the last time you used a single-word search term to find what you were looking for? All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there...