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  1. Matt Cutts Extends Leave From Google Into 2015

    Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed upon his involvement in the company. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Thinking through the potential issues you and the team might face and planning ahead is key. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success.

  3. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. Search and social media writing - we’ve come a long way in the past 10 years.

  4. Dealing With Onsite Duplicate Content Issues

    New websites may face delays in rankings The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. The practice of bidding on your own brand terms is a topic that has two...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Keep That Happy Face Smiling Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses...

  8. Last-Minute SEO - Here Come the Holidays!

    It means offering something of value, whether spoken, written, or personal, and being the face behind that value. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the...

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But if you're doing something for the first time, you've got to face up to the fact that it might not work. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit...