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  1. Dealing With Onsite Duplicate Content Issues

    New websites may face delays in rankings The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. The practice of bidding on your own brand terms is a topic that has two...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Keep That Happy Face Smiling Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses...

  5. Last-Minute SEO - Here Come the Holidays!

    It means offering something of value, whether spoken, written, or personal, and being the face behind that value. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But if you're doing something for the first time, you've got to face up to the fact that it might not work. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit...

  7. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    It’s always fun to see a familiar face in the halls or at sessions, so be sure to start mingling then! The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new...