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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. The practice of bidding on your own brand terms is a topic that has two...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Keep That Happy Face Smiling Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses...

  3. Last-Minute SEO - Here Come the Holidays!

    It means offering something of value, whether spoken, written, or personal, and being the face behind that value. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But if you're doing something for the first time, you've got to face up to the fact that it might not work. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    It’s always fun to see a familiar face in the halls or at sessions, so be sure to start mingling then! The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. As technology advances, the distance between a brand and its customers has grown. This "great divide" makes it increasingly difficult...

  7. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Because let's face it, Peggy has a bit of a cat obsession. Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously adorable), and of course you must see more...