SEO News

Eyes On Prize

  1. Anatomy of a Successful PPC Ad

    For example, saying someone is a “Pulitzer Prize-winning author…” or “Nobel Prize-winning scientist” is a great way to gain instant credibility. By using language that resonates with your target audience, you will simultaneously stop wasting money...

  2. Are Your Eyes Open to the Changed Advertising Ecosystem?

    Chapter 8 – Eyes on the Prize: Assessing the Digital Marketing Opportunities Provided by Today's Major Players Kevin Lee's new book with Steve Baldwin The Eyes Have It (ISBN 13: 978-0974380667) published by Easton Studio Press should be read...

  3. Machines In Translation: Do MT Engineers Dream of Selectric Sheep? - Part 3

    Until android dreams become real, all eyes are on the wrong prize. The thesis thus far: it's all about search. Machine translation can extend a search engine's capabilities. Social search, open platforms, and APIs also facilitate search.

  4. Lotus Alumni Are Impacting Search

    Lotus also created a philanthropy program and provided funding for Eyes on the Prize, the award-winning television series on America's Civil Rights Movement. Over the weekend, I set out to find an extended metaphor to describe the impact of former...