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Eye Tracking Studies

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  1. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    It’s always eye-opening for business owners to find out that their websites don’t even contain important target keywords. They did have a rudimentary tracking system set up through their hosting provider, but as you can guess, that didn’t provide...

  2. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    We’ve seen some interesting and sometimes surprising eye-tracking studies, including the one we did last year with Explido WebMarketing, which compared results across search engines, and our hit or miss evaluation of the new Google SERP when it...

  3. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    We teamed up with Dominik Johnson's eye-tracking study team at Explido WebMarketing to conduct an investigation into this fragmented world of cat and mouse. The heatmap shows the user's eye movement, which elements are strong, and which are weak...

  4. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    It also doesn't keep an eye on things for you while you sleep, triggering changes or pausing items, or even sending out alerts. D.studies when he founded Webaxis Alliance, an interactive agency that worked on major Canadian websites such as...

  5. The Universal Mastery of Video Content

    As an industry, we knew the importance of the top three search listings and had numerous eye tracking studies confirming that users focus on the first few results. Before the middle of 2007, the SEO landscape was relatively simple (OK, not simple...

  6. Gord Hotchkiss of Enquiro shares new brand research

    Most search engine marketers know Gord as the father of eye tracking research -- and if Gord got an American dollar or a Canadian Loonie every time someone used an image the "Golden Triangle" in their PowerPoint presentation, then he could take...