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Utilize user experience and eye-tracking studies and incorporate the findings into your interface. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion...
By mining Facebook's Open Graph data you can get some amazing insight into what makes them tick – including some eye opening info about how wrong your assumptions can be. The free tools rank pages by size by vertical and by country, and also show a...
The following are five signs you can keep an eye out for that will let you know if you need a new PPC agency. Sure, the standard format may be similar, but if your agency limits you to only tracking a certain amount of conversions, and won't...
Analyzing at a more granular level also allows you to begin looking at your landing pages with an eye on conversion optimization. Would you know that though if you weren’t tracking goals/conversions on your site.
The traffic source level view is useful for getting a bird’s eye view of organic search engine traffic. For Google, Medium: Organic s eye view, it's useful to conduct deeper drill-downs into this data by source – such as Google or Bing – in...
Here are three key things to keep an eye on when using pixels. Even though pixels do all of their tracking while keeping users anonymous, privacy advocates, especially in Europe, have been concerned about the spread of pixels and third-party tracking.
I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. Tracking Q: Are the tracking codes that were added in the Google...
Keep an eye on response rates. Keep a careful eye on your top AdWords competitors, and look for changes to their ads or positions. Use tools such as WhatRunsWhere.com to keep an eye on their display ads or SpyFu.com to track their keywords and text...
It’s always eye-opening for business owners to find out that their websites don’t even contain important target keywords. They did have a rudimentary tracking system set up through their hosting provider, but as you can guess, that didn’t provide...
Don’t expect to have your content pinned if the images are elementary and not appealing or eye catching. There are a lot of posts on setting up custom reports and advanced custom segments for social media tracking.
Keep an eye on tag management in 2013, as we can likely expect several new start-ups and significant mergers and acquisitions in this area. Vendors have made incremental improvements to mobile analytics SDKs, allowing business to catch up and...
A key component of your 2013 enterprise SEO strategy should involve keeping an eye on competition since what they do affects you too. Tracking ‘blended rank’ (i.e.rank of the big blue links amongst all types of search results).
So implement things in a controlled environment, keep a close eye on your important metrics and never stop testing and refining your process. Make sure to mention the delivery methods available and provide a reference number and tracking...
For years, all of us in the SEM industry have been inundated with eye-tracking studies that illustrate the “golden triangle” of the SERPs. There was a time when the conversation of PPC ad position was relatively straightforward.
In the blink of an eye, your dreams of expansion have turned to the gut wrenching reality of looming layoffs. Question 1: Has the Analytics Tracking Been Removed/Altered? It can happen with surprising frequency, especially if a junior programmer...
This section should be a frequent port of call, as you keep an eye out for any new issues that could be impacting the crawling of your site. One thing to keep an eye on here is if you see unexpected, unrelated keywords showing up, that’s usually an...
Last year Mirametrix worked with SEOMOZ on an eye-tracking project that really gives you a flavor as to how and why blended rank is so important – especially when you look at different search queries, SERP results, type and where the consumer is...
Like always, leverage A/B testing, user feedback, and eye tracking tests to truly assess what works best for your users. Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.
Still, it’s bright and eye-catching, and since this blockbuster had quite a large audience, it’s got a clear branding initiative to accompany it. Promoted video is also pretty cheap too, but the tracking gets a little muddled because you can’t see...
As it is image-based, you'll need eye-catching, quality images in order to get 'pinned'. The old image of the newshound doggedly tracking down stories is now somewhat out of date. It can be a juggling act producing copy that is engaging, useful and...
