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Eye Tracking

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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This is a shame considering real-time analytics is eye candy while segmentation can be business-changing. Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your main ecommerce...

  2. Google Patents Pay-Per-Gaze Advertising

    The patents, which Google applied for in 2011, show images of a Google Glass-style headset, which would keep track of users' eye movements. It describes the idea as a "gaze-tracking device that communicates with a server", which in turn keeps track...