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  1. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. For now, I'll just acknowledge that it's an area of concern that will continue to...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. Because they are highly profitable keywords, they attract the spammers, so...

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Keeping a careful eye on their performance is critical to ensure you achieve the results you're looking for. As your viewership increases, keep an eye on subscription rates to see if they are staying steady and if you are continuing to effectively...

  5. How to Deal With Search Marketing Burnout

    Learn what your non-search colleagues are doing, keep an eye out for growth areas, and be willing to move if you see a chance for a new challenge. Well-run companies know burnout is a real problem and they want to retain talented people by keeping...

  6. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Gayglers from all departments of Google formed sub-committees to discuss budget, plan events, order schwag and advertise Pride while keeping an eye on the prize: ensuring the messages of diversity, inclusion and pride are central themes throughout...