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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Sometimes the heart sees what is invisible to the eye. It's Valentine's week. Love the Hallmark Holiday or hate it, at the very least it's one of the top five times of year to stock up on chocolate candy.

  3. Understanding Search Analytics: Making Better, Data-Driven Decisions

    Bird’s Eye View of Device Usage and Tracking Do you feel like your analytics is working for you? Like really working? If you don’t, you’re not alone. In fact, a survey by Covario revealed only 20 percent felt their current analytics setup gave them...

  4. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    While it's vital to have your own strategy in place, keep a close eye on any reputation mistakes you see others make. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote...

  5. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    Webmasters should definitely keep their eye on this plugin and watch for any updates. Many bloggers who use WordPress aren't necessarily as well versed in things such as how to create a specific page for Webmaster Tools verification, how to edit...