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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. It is dropping a new tool to explore all of those ideas and fads it calls...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Additionally, keep an eye out for the sampling warning in the top right. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of...

  3. Forget Big Content – Small Content Is Critical to Search Success

    To do this requires not just an eye for creativity but a tried and tested process to extract those ideas regularly from collective minds. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big...

  4. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...