First, On May 26th, it officially became the biggest technology company, topping the Nasdaq with a $222 billion market capitalization, overtaking Microsoft and standing as number 2 of all U.S.companies right behind Exxon Mobil.
America's highest market capitalization is Exxon Mobil's, at $278.64 billion, now the only company to surpass Apple. This is huge. Literally. At the close of the stock market on Wednesday, Apple became the first company of the Nasdaq, meaning its...
How long do you think it would take a big brand marketing firm to debate the merits of Exxon Mobil versus Mobil Exxon? Probably more time than it took to turn Standard Oil into Esso but less time than it took to turn Esso into Exxon.
