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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) Try to stay focused on your mission statement and long term goals to limit extreme emotional highs and lows The goal of these "lessons" is to help you use what I found worked best...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Many brands will find it necessary to focus efforts on the most effective or rewarding networks, ruling out others. Now, it seems the pendulum has swung to the opposite extreme. Brands and businesses were initially skeptical about the validity of...

  3. 5 Ways to Improve Social Engagement in Mobile Apps

    After a user uploads and filters a photo, the user is then presented with a series of call-to-actions enabling them to share in varying social networks. It’s becoming perfectly clear that Facebook and Twitter are going to be mega-platforms that...

  4. Search Marketing and Social Media in Regulated Industries

    Are companies obliged to monitor the entire Internet or all social networks, blogs, and forums, and report all mentions of adverse events related to their products? What should firms do when people write negative comments about their drugs or...

  5. Buy Cycle Link Building: A Content Marketing Guide for Link Strategists

    Many will go online -- to social networks and search engines -- to learn more about their newly discovered need. Again, many people (think of them as researchers at this stage) turn to social networks and search engines to learn how to solve their...

  6. Human-flesh Search Engines Unearth Dark Side of Online Community

    Print publications and television networks are under state control and cannot cover many controversial issues. Bulletin board systems were popular before the web and subsequently online forums, blogging and uploading content to social networks took...

  7. 31 Top Cultural Factors to Consider for International Search

    The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...

  8. Google's New Approach to China: A Closer Look at the Attack Heard 'Round the Web

    While this type of threat had mainly been seen within government networks in the past, this latest event now shows its use has spread towards commercial targets. Taking this method of attack into consideration, combined with the high profile of the...

  9. SearchDay: Google Mobile Advertising: Start Now

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsMobile advertising revenue is expected to dwarf current ad spend on search and content networks. Obviously, this was an extreme example, but the responses seem to...

  10. Google Not Alone In Desire to Build San Francisco Wi-Fi Network

    Olsen mentions that, Ericsson, Motorola, Nortel, SeaKay/Cisco, Symbol Technologies, SkyTel, Extreme Networks, GigaBeam and Metro-Fi are some of the other companies that have submitted proposals. In my post about Google filing a proposal to provide...