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  1. 5 Ways to Improve Social Engagement in Mobile Apps

    After a user uploads and filters a photo, the user is then presented with a series of call-to-actions enabling them to share in varying social networks. It’s becoming perfectly clear that Facebook and Twitter are going to be mega-platforms that...

  2. Search Marketing and Social Media in Regulated Industries

    Are companies obliged to monitor the entire Internet or all social networks, blogs, and forums, and report all mentions of adverse events related to their products? What should firms do when people write negative comments about their drugs or...

  3. Human-flesh Search Engines Unearth Dark Side of Online Community

    Print publications and television networks are under state control and cannot cover many controversial issues. Bulletin board systems were popular before the web and subsequently online forums, blogging and uploading content to social networks took...

  4. 31 Top Cultural Factors to Consider for International Search

    The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...

  5. Google's New Approach to China: A Closer Look at the Attack Heard 'Round the Web

    While this type of threat had mainly been seen within government networks in the past, this latest event now shows its use has spread towards commercial targets. Taking this method of attack into consideration, combined with the high profile of the...

  6. SearchDay: Google Mobile Advertising: Start Now

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsMobile advertising revenue is expected to dwarf current ad spend on search and content networks. Obviously, this was an extreme example, but the responses seem to...

  7. Google Not Alone In Desire to Build San Francisco Wi-Fi Network

    Olsen mentions that, Ericsson, Motorola, Nortel, SeaKay/Cisco, Symbol Technologies, SkyTel, Extreme Networks, GigaBeam and Metro-Fi are some of the other companies that have submitted proposals. In my post about Google filing a proposal to provide...