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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Extreme Makeover: Google SCHMICK Edition You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past...

  3. 14 Tips on How to Become a More Efficient SEO Professional

    One final tip is a little extreme and could probably only work for those of you with flexible working arrangements, but changing your sleep cycle could prove to be beneficial. Chances are you probably have a social network open in another browser...

  4. How to Create ‘Passion Pieces’ That Inspire People to Link

    Their passion, anarchy and humor brings them great links as in this article from the Washington Post Extreme beers find a following: No one links to boring pages. Some of the most important pages in telling a client’s story are as dull as dishwater...

  5. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    One easy way to monitor performance trends for extreme issues is to set up automated alerts within Google Analytics or AdWords. You’ll end up in the exact opposite direction of your destination. Irregular performance data can be caused by technical...

  6. SEO Salvage Operation: Saving Websites Hurt by Google Updates

    If you want to fix your site’s relationship with the Google rankings, it may take something extreme. Things that never used to "hurt" a website are now bringing businesses to their knees. Leaving most people with more questions than answers and...

  7. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Should the FTC undertake such a review, in addition to signifying the understanding that recent extreme antitrust claims against Google search practices lack merit, it would also be taken to mean that the FTC perceives the benefits of taking a...