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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    If you don't have a content or editorial calendar, now's the time to set one up. Having a standard checklist of ways to promote your content is a good start but also think about other ways to give your content an extra boost.

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. If I tell you everything right now people might decide to take an extra coffee break during my presentation.