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  1. Know Your Platforms: AdWords vs. AdWords Express

    AdWords: If you’ve got the time to manage online campaigns – ideally an extra five to 15 hours per week minimum – then AdWords might be for you. This option is ideal for small and medium-sized business owners who wear many hats – and working on...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. Some functionality has been lost, but there are lots of new features, so if...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    The extra lead time allows for additional promotion through social media channels and is useful in creating perceived value. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  4. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! As long as Google doesn’t release an update or manually devalue...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Remarketing List for Search Ads (RLSAs) I think is possibly the biggest innovation and opportunity in search in a long time. The depth of targeting does require some extra work. I encourage anyone who feels like they have reached the limit of their...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Intent-Driven Audiences (IDA): New technology innovations...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy stating, "The best extra weight we've ever carried. Imagine if your company were to get 4 million to 5 million new...