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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Intent-Driven Audiences (IDA): New technology innovations...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy stating, "The best extra weight we've ever carried. Imagine if your company were to get 4 million to 5 million new...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    If you don't have a content or editorial calendar, now's the time to set one up. Having a standard checklist of ways to promote your content is a good start but also think about other ways to give your content an extra boost.