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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    However, "extra context from mobile is moving [advertisers] from being reactive to predictive to drive campaigns to a better place. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    The extra lead time allows for additional promotion through social media channels and is useful in creating perceived value. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  3. Last-Minute SEO - Here Come the Holidays!

    To be extra secure, if this is your first foray into affiliate programs, build a smaller "burner" site that will allow them to send traffic to your engine, but NOT to your main domain. As long as Google doesn’t release an update or manually devalue...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The depth of targeting does require some extra work. I encourage anyone who feels like they have reached the limit of their campaign to dig just a little bit deeper and take that extra cut of data or extra step to target to see what can be squeezed...