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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Basically BREACH (short for the very long - Browser Reconnaissance and Exfiltration via Adaptive Compression of Hypertext and extension of the CRIME SSL/TLS attack) can extract secure data from the https session such as login information, email...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    When a user clicks on the offer extension link users will be taken to a Google-hosted landing page. This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad.

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    If you create a new extension, be sure the ID matches the Google merchant login ID. Select an Ad extension for your PLA campaign: You can set you bids, budget and select an extension for your All Products PLA campaign near the bottom of this page.

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Reminder Extension Bonus: Communication Ad Extension Product Listing Ads These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the traditional top text ads.

  5. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    Don't delete the ad extension associated with your PLAs, as every PLA campaign needs an extension. Alternately, you can check the Google Merchant Center extension filters by going to the Ad Extensions tab, clicking the extension you want, and...

  6. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    This ad extension allows us to capture the power of those customers, or remind us how much work we have to do to improve. The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer.