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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic...

  2. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    Self-expression Unmet Needs: The Engine of Search When you think about it, search is really one of the most fundamental human activities. Pretty much everything we do, say, and think about is a form of search: an attempt to scan our environment to...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    In their closing, the White House was clear that they plan to continue moving forward with anti-piracy legislation, saying, “Moving forward, we will continue to work with Congress on a bipartisan basis on legislation that provides new tools needed...

  4. Some Googlers Don't Want Their Kids Using Google Products

    OLPC's mission is to provide a means for learning, self-expression, and exploration to the nearly two billion children of the developing world with little or no access to education. Eagle proudly said his fifth grade daughter doesn't know how to...

  5. Real Names: Google+, Government & The Identity Ecosystem

    Rachel Whetstone, Google’s vice president of global communications and public affairs said in an April 2009 statement titled, “Freedom of Expression on the Internet”: Google thinks the freedom of expression is most important value to uphold on the...

  6. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    Yes, this is Coca-Cola’s spin on “engagement” – but because they are so intentional about its value (especially at the executive level), they are in a continual process of analyzing expression data to more effectively drive their actions.

  7. Meet Canadian Search and Social Media Experts at SES Toronto

    Who are these keeners (a Canadian expression for eager people who are “keen” to demonstrate knowledge in nerdy environments)? Well, if you attend SES Toronto June 13-14, 2011, then you’ll get a double-double opportunity to meet Canadian search...

  8. AOL Serves Google Search Results. But Is Microsoft Doing Their SEO?

    Pages that follow good Search Engine Optimization (SEO) guidelines rank higher in search-engine results, helping people find your site more easily," the Microsoft site for Expression Web 4 explains. SEO Checker is the built in program for...