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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings in major data aggregators like Acxiom, Infogroup Express Update, Neustar Localeze, Factual, and Yext. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater...

  2. The Role of #Hashtags in Social Media and Search

    Others see hashtags as a way to express the thought of the moment. You'll notice the addition of a trending hashtag immediately puts your update in the stream, enabling you to converse with those you know, and people you have yet to connect with.

  3. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Perhaps another piece of this merchant quality search ranking puzzle will be Google Shopping Express, which is reportedly aiming to compete with Amazon Prime. Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that...

  4. 7 Tips to Start Making Meaningful Connections on LinkedIn

    Chances are the next time you talk to Sara, you’ll share that you heard she was in an accident and express concern for how she’s doing. John and Mike from your sales department will most likely appreciate a simple update such as “John and Mike from...

  5. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    They examined six different implementations of Timeline for brands, using American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola as examples. They may have mentioned the brand in a status update or photo comment.

  6. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    I had been given an advanced copy a week earlier, which gave me time to analyze the latest version of the Creator Playbook in time to present my findings at one of the Express Clinics at SES London 2012 last Wednesday, the day before Version 2 was...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    In exchange for this, such legislation would engender censorship that will simultaneously be circumvented by deliberate infringers while hampering innocent parties’ right and ability to communicate and express themselves online.