SEO News


  1. Know Your Platforms: AdWords vs. AdWords Express

    If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. To help answer some of these questions, I’d like to walk you through...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Finance-related information is often dismissed as boring and dry and a pain to read.

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    How do these brands express identity with visuals? A quick surface evaluation of the ecosystem you operate in can provide insights into your community and how you can serve them better. This kind of evaluation is not a deep dive into competitive...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You're getting their express permission to get in touch with further questions – and that gives you an opportunity to build a rapport and dig deeper into their opinions. However, that material may not be complete – a client's knowledge of their own...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    If the user is looking for one thing, they may likely want to skip the shopping cart and go straight to the checkout sequence – express checkout. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips...

  6. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Eight years later, our users have transformed Twitter into place where you can discover new ideas, make real human connections and express yourself freely," Twitter said in a blog post. Twitter today is celebrating its eighth birthday.

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings in major data aggregators like Acxiom, Infogroup Express Update, Neustar Localeze, Factual, and Yext. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater...