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  1. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a business free exposure that ranks well in search. They declined the offer, but Yelp allegedly made negative reviews reappear on...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Once this was done, they were able to determine frequency of exposure and conversion rates of each specific tactic. Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    With the repeated exposure to ads for your site, the user is more likely to convert Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    If you keep both campaigns running you are potentially cannibalizing your own ad exposure and conversions. If you haven't yet broken out PLAs extensively, Shopping Campaigns is the perfect opportunity to expand your campaign and increase exposure...