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Exposure

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    With the repeated exposure to ads for your site, the user is more likely to convert Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    If you keep both campaigns running you are potentially cannibalizing your own ad exposure and conversions. If you haven't yet broken out PLAs extensively, Shopping Campaigns is the perfect opportunity to expand your campaign and increase exposure...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook has been severely limiting exposure for businesses that are trying to reach out to their customer base through Facebook organically. While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Blogs certainly have great benefits such as fast turnaround time and exposure, but...