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Exploratory Search

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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. But what's interesting is that Google is fracturing our cherished idea of...

  2. Peter Norvig offers an insider's look at Google Research during SMX West

    Image Swirl, which organizes image search results based on their visual and semantic similarities and presents them in an intuitive exploratory interface. Following his keynote, Norvig was peppered with questions from Chris Sherman, Executive...

  3. The Great Career Debate: SEM In-House Team vs. SEM Agency

    However, when it comes to manipulating a client's Web page for A/B testing needs or exploratory research, agency marketers are usually left with their hands tied. Agency vs.in-house search marketer. Agency search marketers face a very different...

  4. Building Better Search Interfaces: A Workshop About Exploratory Searches

    These types of endeavors have been referred to by information scientists as exploratory search activities, where the target of the search is mostly undefined. The workshop, Exploratory Search Interfaces: Categorization, Clustering and Beyond, was...