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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Then I helped him craft an email to those people explaining the current link situation, how it could eventually hurt his website, and that we were racing the next Penguin update. He wrote a few paragraphs explaining what happened, and he provided...

  2. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    The section on social signals is very topical and does a nice job of explaining how social signals affect rankings. Paddy Moogan is a well-known link builder who works for Distilled. He's written an incredibly comprehensive link building e-book...

  3. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I kept explaining how much revenue was being generated across digital marketing channels until a girl in the back row raised her hand and asked, “But what’s revenue? It was an amazing experience, and the students asked some outstanding questions...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    A local small business owner reached out to me last month explaining that the company’s website wasn't performing well. SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant...

  5. Advanced Search Operator Tactics

    Bing documentation gives the example of foo near:10 bar explaining it as, “Ordering is considered in ranking. By that, I mean the art of doing SEO stripped down, without tons of tools. In a world that is saturated with SEO software solutions...