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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Let me explain. I have a confession to make. On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. I hold out hopes that, one day, my website might actually earn a top position for this keyword...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social media, strive to be honest, explain the facts, define your position and take responsibility. For example, Dan Zarella of Hubspot likes to focus...

  3. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    They go on to explain that it's not enough to be the person that speaks Spanish, the most efficient sales leader, or some other similar skill-based position. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's...

  5. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Before you sign up with an SEO, ask for references, do some research, ask them to explain exactly what they are going to do," he said. When it comes to ranking in Google search, many webmasters in highly competitive markets wonder if it's possible...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Make sure you can logically explain the reason behind anything you can see before you act on it, so you can understand why it would or wouldn't behave the way you expect it to. This is a big deal. I'm going to tell you why you should be excited...

  7. Stimulate Your Search Marketing Creativity With the Random Input Technique

    I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional incentives to eat cheap, low-quality foods, and that our meal plans are the means of upsetting that equilibrium and freeing...