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Experts Numbers Column

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  1. SearchDay | Bing from the Agency Perspective

    Following the Nofollow Kerfuffle Jun 17, 2009 In my column today, "Following the Nofollow Kerfuffle (http://searchenginewatch.com/3634118)," I go through a few scenarios regarding Matt Cutts' recent disclosures of the changing algorithm Google...

  2. SearchDay | Sage's Dirty Little Secret

    Following the Nofollow Kerfuffle Jun 17, 2009 In my column today, "Following the Nofollow Kerfuffle (http://searchenginewatch.com/3634118)," I go through a few scenarios regarding Matt Cutts' recent disclosures of the changing algorithm Google...

  3. SearchDay | Bribing People With $50 Gift Cards: Part Deux

    Track Those Alternate Conversions SEW EXPERTS: BY THE NUMBERS It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. The readers' ideas far exceeded expectations...

  4. SEW Experts: Writing Sales Copy For Conversions, Part 2

    In today's By the Numbers column, "Writing Sales Copy For Conversions, Part 2," Tim Ash explains that you're missing an enormous opportunity by not creating a hype-free zone on your landing page. Once visitors end up on your landing page, you're no...

  5. SEW Experts: Writing Sales Copy for Conversions

    In today's By the Numbers column, "Writing Sales Copy for Conversions," Tim Ash explains that changing your approach to writing can often lead to a double-digit increase in conversion rates. One of the most common components you can test is sales...

  6. SearchDay | Search Shifts and Predictions for 2009

    LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. Use Caution When Growing Your Site BY THE NUMBERS If you're planning on rapidly expanding the...

  7. SEW Experts: Use Caution When Growing Your Site

    In today's By the Numbers column, "Use Caution When Growing Your Site," Eric Enge explains how user experience combined with the infamous Google sandbox could derail your best of intentions. If you're considering drastic changes in the volume of...

  8. SearchDay | Use Online Public Relations for Link Marketing

    Nov 13, 2008 Welcome to the new home of discussions related to my SEW column Profitable PPC! Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many...