There are a lot of different things that could go into a column for New Year's resolutions for small business web sites. If you've just scanned this column before reading it, you've probably assumed that's a rhetorical question to which the answer...
Tip: My next column will have some numbers you can use. My last column about Google's Instant Previews feature generated a number of comments from people who said they didn't care for this new Google feature and they didn't use it.
Following the Nofollow Kerfuffle Jun 17, 2009 In my column today, "Following the Nofollow Kerfuffle (http://searchenginewatch.com/3634118)," I go through a few scenarios regarding Matt Cutts' recent disclosures of the changing algorithm Google...
Following the Nofollow Kerfuffle Jun 17, 2009 In my column today, "Following the Nofollow Kerfuffle (http://searchenginewatch.com/3634118)," I go through a few scenarios regarding Matt Cutts' recent disclosures of the changing algorithm Google...
The Decision-Making Funnel, Stage 4: Action, Part 1 SEW EXPERTS: BY THE NUMBERS We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. Free Webinar 5-19-2009 Posted by Tim Ash May 18, 2009 I have been...
The Decision-Making Funnel, Stage 3: Desire, Part 2 SEW EXPERTS: BY THE NUMBERS We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. Adwords MouseOver Rate Apr 29, 2009 Have anyone noticed that there...
In today's SEM Crossfire column, "Battling Click Fraud is Important for All Involved," Frank Watson and Chris Boggs remind us that both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.
Track Those Alternate Conversions SEW EXPERTS: BY THE NUMBERS It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. The readers' ideas far exceeded expectations...
In today's SEM 101 column, "Web Analytics 101, Part 2," Ron Jones illustrates how Web analytics can be used to make decisions to improve the effectiveness of an online marketing strategy and the performance of a Web site.
Writing Sales Copy For Conversions, Part 2 SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
In today's By the Numbers column, "Writing Sales Copy For Conversions, Part 2," Tim Ash explains that you're missing an enormous opportunity by not creating a hype-free zone on your landing page. Once visitors end up on your landing page, you're no...
Training Your Content Developers on SEO Copywriting SEW EXPERTS: BY THE NUMBERS SEO copywriting can be a misleading term. Judging by the majority of the responses I received on last week's column, most of you got the humor in it.
In today's By the Numbers column, "Writing Sales Copy for Conversions," Tim Ash explains that changing your approach to writing can often lead to a double-digit increase in conversion rates. One of the most common components you can test is sales...
LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. Use Caution When Growing Your Site BY THE NUMBERS If you're planning on rapidly expanding the...
In today's By the Numbers column, "Use Caution When Growing Your Site," Eric Enge explains how user experience combined with the infamous Google sandbox could derail your best of intentions. If you're considering drastic changes in the volume of...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 3," Tim Ash examines three more roles: the copywriter, marketing manager, and user experience expert. We've already described some key roles necessary for...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
Nov 13, 2008 Welcome to the new home of discussions related to my SEW column Profitable PPC! Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
