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Experts Erik Qualman

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  1. International Social Media Strategy: One Size Does Not Fit All

    Erik Qualman's book "Socialnomics" will be in book stores August 26. Many search experts will tell you that it was much more "fun" during the Wild West days because there were bigger payoffs. Your business was figuring out strategies for Lycos...

  2. SEW Experts: Social Media Madness -- The Sweet 16

    In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.

  3. SEW Experts: 4 Ways Facebook Can Make Big Money

    In today's building brand equity column, "4 Ways Facebook Can Make Big Money," Erik Qualman gives his gift to Facebook: four ways to make some big money this year. Facebook celebrated its fifth birthday last week with 150 million of its closest...

  4. SEW Experts: 7 Social Media Predictions for 2009

    In today's building brand equity column, "7 Social Media Predictions for 2009," Erik Qualman shares seven things to look for this year. It's a new year, which means it's time to raise a virtual glass within your social network and toast your...

  5. SEW Experts: President 2.0

    In today's building brand equity column, "President 2.0," Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy.

  6. SEW Experts: Trick or Tweet for CNN

    In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc.to take their rightful ownership.

  7. SEW Experts: Obama is Winning the Internet War

    In today's building brand equity column, "Obama is Winning the Internet War," Erik Qualman looks at these indicators and shows how they can be applied to your business. Election Day in the U.S.is fast approaching and it's anyone's guess who will...

  8. SEW Experts: Economic Depression 2.0

    In today's building brand equity column, "Economic Depression 2.0," Erik Qualman notes that one likely outcome is a permanent shift from traditional channels to online marketing. Using some past economic low times as historical guides, what can the...

  9. SEW Experts: The Top 4 Best Facebook Practices

    In today's Brand Equity column, "The Top 4 Best Facebook Practices," Erik Qualman explains why playing in this space is not like traditional marketing methods. When engaging in social media, companies are often encouraged to engage consumers on...