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  1. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive.

  2. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to...

  3. SearchDay | Breaking the Norm with Search

    Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Breaking the Norm with Search SEW EXPERTS: BIG BIZ...

  4. SearchDay | SEO Dreams are Made of This

    President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Search Engine Watch Experts Columns

  5. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Search Engine Watch Experts Columns Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile...

  6. SearchDay | Trick or Tweet for CNN

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Search Engine Watch Experts Columns Use Humor for Link Marketing LINK LOVE Humor is a great form of content that will give people a reason to link to your content, and help it...

  7. SearchDay | Obama is Winning the Internet War

    Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Testing BY THE NUMBERS Even the most experienced experts will be wrong much of the time because no one...

  8. SearchDay | Focus on Conversions

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Search Engine Watch Experts Columns Click Forensics says the trend of trademark infringement in...

  9. SearchDay | Economic Depression 2.0

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Search Engine Watch Experts Columns Link Marketing -- Solve a Customer Problem LINK LOVE Solving...

  10. SearchDay | All That Glitters Is Not Chrome

    Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Search Engine Watch Experts Columns