Create a new list in Twitter and follow profiles of industry experts you know and trust. Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.
Carrie Hill (@CarrieHill) So here's the current list of SEW Experts on Twitter: In theory, the idea is good: share some of your favorite Twitterers with your followers, assuming they'll like what they have to say too.
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Better Targeting = Better Leads -- Demographics for SMBs SEW EXPERTS...
In today's small business search engine marketing column, "Users and Search Engines Want the Same Things," Carrie Hill explains that, while those are two very different things, you can often serve both audiences by being smart with your Web site...
Design Best Practices for Your Small Business Web Site, Carrie Hill, Search Engine Watch Congratulations go out to all the nominees, and especially to our own Search Engine Watch bloggers and experts who were nominated:
In today's small business search engine marketing column, "Testing Your Online Business Plan," Carrie Hill advises you to create a business plan, and test viability of that plan before you spend any money on marketing and development.
In today's small business search engine marketing column, "E-mail Marketing Tips for Small Business," Carrie Hill shows how search plays a role when you use PPC or organic search to grow your subscriber list.
In today's Little Biz column, "The Small Business Guide to Choosing Keyword Phrases," Carrie Hill explains the Keyword Effectiveness Index and how to use it to your advantage. How do you know which keywords to focus on in your search optimization...
In today's small business search engine marketing column, "25 Design Best Practices for Your Small Business Web Site," Carrie Hill offers a list to get a good start on finding the best Web site platform and design elements for your businesses...
Carrie Hill shows you that all six of them are fixable, if you know what to look for. When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories.
In today's small business search engine marketing column, "Building it Better -- Small Business Site Architecture," Carrie Hill cautions that, if you're thinking about designing or redesigning your small business Web site, you need to get...
Carrie Hill shows that even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. Would you divert your offline marketing dollars to marketing that can be measured; where you can know...
Ask for advice from experts and talk to your customers. More online businesses fail than succeed. Unless you want your foray into the interwebs to go the way of the dodo, you better channel some Euclid and find an angle.
Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. When you're competing with hundreds of other Web sites for the attention of just one user, how...
In today's small business search engine marketing column, "Making the Most of Search Engine Copywriting," Carrie Hill explains that small business owners must be aware of what their ad copy promises, and how they deliver on those promises.
In today's small business search engine marketing column, "6 Tips for Small Business Marketing Success," Carrie Hill looks at how these rules can be applied to small business Web marketers. How can the success of a sticky idea be analyzed and...
In today's small business SEM column, "SEM Success In 10 Minutes A Day," Carrie Hill gives you 10 search marketing tips that take just 10 minutes a day or less. If you're a small business owner, it can be difficult to juggle your responsibilities.
In today's small business SEM column, "Increase Web Site Conversions with the Scientific Method," Carrie Hill outlines the process involved, and shows you how it can help improve your SEM campaigns. It's so simple in description, but has unlimited...
In today's small business SEM column, "Why Links are Like Shoes," Carrie Bradshaw, I mean, Carrie Hill indulges the fashionistas among us with a catwalk of links - and how to make them part of your wardrobe.
David recently asked 20 local search experts how businesses can maximize their chances of being found when targeted queries are made in Google Maps and Yahoo Local. In other words, the searcher is seeking a particular thing in a specific location.
