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  1. SearchDay | Judging PPC Performance

    Search Engine Watch Experts Columns A growing number of local search engines are basing their business model on the concept. VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is...

  2. SearchDay: Creative Messaging in a Direct Response World

    Search Engine Watch Experts Columns Branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both. Creative Messaging in a Direct Response World VERTICAL SEARCH...

  3. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Standards for SEO and SEM: The Time is NowThe question comes up often in search marketing circles: Is now the time for search engine marketing standards? Coordinating Organic, Paid Search Efforts, ClickZ Experts

  4. Search and the Law: Attorney Deborah Wilcox

    Some of the experts (and I am aware of a couple of studies that have been done), are saying that the consumer confusion rate is from 25 to 30 percent of the people that they've interviewed. Surveys and experts are always open to attack, of course...