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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. With greater knowledge of each other’s disciplines, UX and marketing...

  2. Search Engine Reputation Management Services

    Free services like Social Mention can be used to monitor various social media channels so you can resolve a problem before it ends up on regular web pages that could rank in your branded SERPs. The media also intensely uses search engines to find...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands...

  4. Nomenclature: The Industry Case For and Against SEO

    In the past four years or so, we’ve seen varying levels of hysteria over Google Suggest (later renamed Autocomplete), Search Options, Social Search at the bottom of the SERPs and later incorporated in organic results, Realtime Search, Google...

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    And, while it's more of a second-order concern, you can also limit potential issues that may incur from bounces from expired products in SERPs. Unless you're working with a team versed in site architecture, usability, and SEO, it's best to work...

  6. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Also, as would be expected and as is currently the case for 'shared on Twitter' results, +1'd results are highly visible in the social circle results which tend to appear mid way down the SERPs page.annotations have a positive effect on the...

  7. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    How we analyzed the SERPs: We know there are a lot of experts worldwide, and these questions can be answered all by the Search Engine Watch readers. Editor's Note: With the recent Yahoo-Bing merger, search engine optimization (SEO), paid search...

  8. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    So, despite streaming SERPs, results for every search term are still governed by the same algorithm - meaning that they are exactly the same regardless of how 'instant' they are. Following our recent post 'Google Instant - 10 Things Marketing Teams...