Create a new list in Twitter and follow profiles of industry experts you know and trust. Are you looking for ways to market your small business website with a limited budget? Claim, verify, and update your Google Local Business listing.
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Setting Expectations for Search Engine Optimization SEW EXPERTS: AU...
In today's small business search engine marketing column, "Users and Search Engines Want the Same Things," Carrie Hill explains that, while those are two very different things, you can often serve both audiences by being smart with your Web site...
Design Best Practices for Your Small Business Web Site, Carrie Hill, Search Engine Watch Congratulations go out to all the nominees, and especially to our own Search Engine Watch bloggers and experts who were nominated:
In today's small business search engine marketing column, "Testing Your Online Business Plan," Carrie Hill advises you to create a business plan, and test viability of that plan before you spend any money on marketing and development.
In today's small business search engine marketing column, "E-mail Marketing Tips for Small Business," Carrie Hill shows how search plays a role when you use PPC or organic search to grow your subscriber list.
In today's Little Biz column, "The Small Business Guide to Choosing Keyword Phrases," Carrie Hill explains the Keyword Effectiveness Index and how to use it to your advantage. How do you know which keywords to focus on in your search optimization...
In today's small business search engine marketing column, "25 Design Best Practices for Your Small Business Web Site," Carrie Hill offers a list to get a good start on finding the best Web site platform and design elements for your businesses...
Carrie Hill shows you that all six of them are fixable, if you know what to look for. In today's small business search engine marketing column, "Six Things You Might Be Doing Wrong (And How to Fix Them)!
In today's small business search engine marketing column, "Building it Better -- Small Business Site Architecture," Carrie Hill cautions that, if you're thinking about designing or redesigning your small business Web site, you need to get...
Carrie Hill shows that even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. In today's small business search engine marketing column, "Where's The ROI?
Ask for advice from experts and talk to your customers. They haven't claimed their listing, so the link in the query goes to their Google Local Business Listing with four phone numbers. Marketer's note: There's a link to their Web site just above...
Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. In today's small business search engine marketing column, "The Geometry of SEM -- What's your Angle?
In today's small business search engine marketing column, "Making the Most of Search Engine Copywriting," Carrie Hill explains that small business owners must be aware of what their ad copy promises, and how they deliver on those promises.
In today's small business search engine marketing column, "6 Tips for Small Business Marketing Success," Carrie Hill looks at how these rules can be applied to small business Web marketers. How can the success of a sticky idea be analyzed and...
In today's small business SEM column, "SEM Success In 10 Minutes A Day," Carrie Hill gives you 10 search marketing tips that take just 10 minutes a day or less. If you're a small business owner, it can be difficult to juggle your responsibilities.
David recently asked 20 local search experts how businesses can maximize their chances of being found when targeted queries are made in Google Maps and Yahoo Local. Much of that relevance depends upon the trust the search engines have in the...
In today's small business search engine marketing column, "Local Search for Little Biz," Carrie Hill shows small business owners that there are steps they can take to influence many of the factors that positively affect local search rankings.
In today's Small Business Search Marketing column, "The Big Picture -- Well-Rounded SEM for SMBs, Part 3," Carrie Hill shares a few more elements a small business should consider when looking at a well rounded SEM campaign, including local search...
In today's Small Business Search Marketing column, "The Big Picture -- Well-Rounded SEM for SMBs, Part 2," Carrie Hill looks at tactics for branding, reputation management, social networking, viral marketing, images, and videos.
