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  1. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Setting Expectations for Search Engine Optimization SEW EXPERTS: AU...

  2. SEW Experts: Users and Search Engines Want the Same Things

    In today's small business search engine marketing column, "Users and Search Engines Want the Same Things," Carrie Hill explains that, while those are two very different things, you can often serve both audiences by being smart with your Web site...

  3. SEW/ClickZ Authors Among SEMMYs Finalists

    Design Best Practices for Your Small Business Web Site, Carrie Hill, Search Engine Watch Congratulations go out to all the nominees, and especially to our own Search Engine Watch bloggers and experts who were nominated:

  4. SEW Experts: Testing Your Online Business Plan

    In today's small business search engine marketing column, "Testing Your Online Business Plan," Carrie Hill advises you to create a business plan, and test viability of that plan before you spend any money on marketing and development.

  5. SEW Experts: Where's The ROI?

    Carrie Hill shows that even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. In today's small business search engine marketing column, "Where's The ROI?

  6. The Geometry of SEM -- What's your Angle?

    Ask for advice from experts and talk to your customers. They haven't claimed their listing, so the link in the query goes to their Google Local Business Listing with four phone numbers. Marketer's note: There's a link to their Web site just above...

  7. SEW Experts: The Geometry of SEM -- What's your Angle?

    Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. In today's small business search engine marketing column, "The Geometry of SEM -- What's your Angle?

  8. SEW Experts: 6 Tips for Small Business Marketing Success

    In today's small business search engine marketing column, "6 Tips for Small Business Marketing Success," Carrie Hill looks at how these rules can be applied to small business Web marketers. How can the success of a sticky idea be analyzed and...

  9. SEW Experts: SEM Success In 10 Minutes A Day

    In today's small business SEM column, "SEM Success In 10 Minutes A Day," Carrie Hill gives you 10 search marketing tips that take just 10 minutes a day or less. If you're a small business owner, it can be difficult to juggle your responsibilities.

  10. Local Search for Little Biz

    David recently asked 20 local search experts how businesses can maximize their chances of being found when targeted queries are made in Google Maps and Yahoo Local. Much of that relevance depends upon the trust the search engines have in the...

  11. SEW Experts: Local Search for Little Biz

    In today's small business search engine marketing column, "Local Search for Little Biz," Carrie Hill shows small business owners that there are steps they can take to influence many of the factors that positively affect local search rankings.