Start building up content equity on a few great sites. Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive.
As I've illustrated, building equity into category and sub-category pages, which then flow to item-level pages, is essentially the secret to giving items maximum visibility in search. My general philosophy for pushing equity to product pages (on...
In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Link Building 101, Part 2 SEW EXPERTS: SEM 101 Last week, we looked at on-site linking best...
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Link Building 101, Part 2 SEW EXPERTS: SEM 101 Last week, we looked at on-site linking best...
In today's building brand equity column, "4 Ways Facebook Can Make Big Money," Erik Qualman gives his gift to Facebook: four ways to make some big money this year. Facebook celebrated its fifth birthday last week with 150 million of its closest...
In today's building brand equity column, "10 Ways Twitter Can Make Money," Erik Qualman shows that by working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time.
Social Media Predictions for 2009 SEW EXPERTS: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Search Engine Watch Experts Columns
In today's building brand equity column, "7 Social Media Predictions for 2009," Erik Qualman shares seven things to look for this year. It's a new year, which means it's time to raise a virtual glass within your social network and toast your...
Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Search Engine Watch Experts Columns Google tips on link building Dec 30, 2008 I missed this one iin Oct.but...
In today's building brand equity column, "Will Social Networks Become the New Inbox? Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via...
BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Search Engine Watch Experts Columns Link Building, Circa 2008 AU NATURAL As search engines have become more...
In today's building brand equity column, "President 2.0," Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy.
In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc.to take their rightful ownership.
In today's building brand equity column, "Obama is Winning the Internet War," Erik Qualman looks at these indicators and shows how they can be applied to your business. Election Day in the U.S.is fast approaching and it's anyone's guess who will...
In today's building brand equity column, "Economic Depression 2.0," Erik Qualman notes that one likely outcome is a permanent shift from traditional channels to online marketing. Using some past economic low times as historical guides, what can the...
In today's building brand equity column, "5 Million Users Hate the New Facebook? No Problem," Erik Qualman considers whether Facebook's brand will be damaged, or emerge stronger than ever. Facebookers are annoyed that their beloved social network...
Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Search Engine Watch Experts Columns
In today's building brand equity column, "(Google) Insights on VP Candidate Sarah Palin," Erik Qualman offers three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign.
