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  1. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive.

  2. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    My general philosophy for pushing equity to product pages (on big sites) comes down to this one idea: focus on your primary categories, then sub-categories, then product URLs themselves. The home page has the most authority and equity to share with...

  3. SearchDay | Most Corporate Social Media Efforts Will Fail

    Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. The Search Bachelor SEW EXPERTS: OUTSOURCED We've all...

  4. SearchDay | Don't Overlook Local Search Opportunities

    SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Lassoing Your Loss Leaders SEW EXPERTS: BIG BIZ...

  5. SearchDay | Choose the Right SEO Project Goals

    Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Setting up PPC Campaigns 101, Part 2 SEW EXPERTS: SEM 101 Don't be afraid to try something different to see if it...

  6. SearchDay | Social Media Madness -- The Final Four

    Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Search Engine Watch Experts Columns A Guide to Search Engine Strategies New York 2009 SEW EXPERTS: SEM CROSSFIRE...

  7. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to...

  8. SEW Experts: Social Media Madness -- The Sweet 16

    In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.

  9. SearchDay | Give SEO Time!

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. SEW EXPERTS: BIG BIZ If you're not using analytics in the right way on your large site, it...

  10. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Link Building 101, Part 2 SEW EXPERTS: SEM 101 Last week, we looked at on-site linking best...

  11. SEW Experts: 4 Ways Facebook Can Make Big Money

    In today's building brand equity column, "4 Ways Facebook Can Make Big Money," Erik Qualman gives his gift to Facebook: four ways to make some big money this year. Facebook celebrated its fifth birthday last week with 150 million of its closest...

  12. SearchDay | Breaking the Norm with Search

    Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. SEO Web Site Review: Water Filter Corner SEW...