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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    The key to gaining the cooperation of influential experts is all about presenting them with a content opportunity that benefits them as much as it benefits you. Create relationships the experts. Right?

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. In addition to the action plan, they also identified nine best practices influencer marketing...

  4. 26 Free Must-Have Tools for PPC Success

    I asked 20 PPC experts to share their must-have PPC tools. Several experts mentioned Editor, most with a comment like "Duh! Many of the experts named it a must-have. Several experts suggested tools that are fixtures in any office, and yet are...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed tools that empower these experts to take data-driven actions to reach their goals. Making the web experience unique to your audience is...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Some experts will suggest that the majority of content should live on your site, and others, like Pulizzi, suggest otherwise: "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a...