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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    The blogger, Chris Goward, brings a wealth of digital marketing expertise to the table and has done landing page optimization for several Fortune 500 companies. Nobody knows right away how to optimize websites as soon as they walk into the digital...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won't know how to differentiate their offerings from real UX expertise. With the flood of ill-trained people claiming to be user experience (UX...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Yu said brands need specialized expertise when implementing mobile. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the company shows that 27 percent of sites studied have some sort of...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The research essentially looked at whether women's expertise was valued less than men's in a business environment where Web marketing clients worked with both men and women representatives. The debate goes on about the gender gap – and that's true...