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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Yu said brands need specialized expertise when implementing mobile. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the company shows that 27 percent of sites studied have some sort of...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The research essentially looked at whether women's expertise was valued less than men's in a business environment where Web marketing clients worked with both men and women representatives. The debate goes on about the gender gap – and that's true...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.

  4. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. User experience (UX) focused marketing doesn't just extend...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Some blog authors and contributors are subject authorities, but they show their expertise in many ways – not only with blogs. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Just about every professional remotely related to the digital space is claiming some level of SEO expertise. They entrust the performance of the most visible asset of the brand to those claiming SEO expertise.