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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.

  2. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. User experience (UX) focused marketing doesn't just extend...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Some blog authors and contributors are subject authorities, but they show their expertise in many ways – not only with blogs. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Just about every professional remotely related to the digital space is claiming some level of SEO expertise. They entrust the performance of the most visible asset of the brand to those claiming SEO expertise.

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is great feedback for small businesses that often shy away from producing video because they're worried they don't have the resources or expertise to make lengthy, professional-quality videos. The new Animoto Online and Mobile Video Study...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. A wider expertise helps them be creative and effective when developing your content plan.

  7. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine optimization expertise. What is SEO, really? You're bound to get a slightly different answer from each person you ask...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Businesses and brands have sought out the expertise and support from experts in each of these fields to help them leverage each method. While some have always approached the digital space with a marketing perspective – applying marketing...