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Expert Witness

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  1. Social Media Influence on Consumer Behavior

    The results, as you can imagine, are pretty painful to witness. Being transparent will go a long way in helping to prevent a marketer from getting run over and kicked to the curb by the groups or communities, and with hard work and dedication could...

  2. 4 Tips for Rewarding, Promoting, Retaining Millennial Search Practitioners

    So it's no wonder that we as digital professionals suffer from and witness work-related attention deficit disorder day in and day out. Give them the opportunity to become an expert in that field. For some it may be that recognition as an expert...

  3. Trademark: The Next Generation

    Not a week goes by where I'm not asked to be an expert witness in some case against an advertiser, a search engine, or some combination of both. It's a crazy mixed-up world out there. We stand on the precipice of disaster in regulating just about...

  4. Lawsuit Over Paid Placements To Define Search Engines

    It would have been terrible for the court to have favored Playboy's argument, something I believed so strongly that I eventually became an expert witness in the case on behalf of Excite and Netscape. A new chapter in search engine law was opened...