Chinese IT expert Wu Hongsheng says that 360 Search has already surpassed Google in terms of market share in China – but it’s far too early to have any proof of that. According to Steven Millward, an expert in Asian digital marketing, “360 Search...
Twitterfeed Adds Easy Money Option for Publishers - ReadWriteWeb reasons NOT to hire THAT social media expert - Econsultancy Writing Good PPC Ad-text for your Campaigns - Vertical Leap Another Lawsuit Arrives To Challenge The Anonymity Of YouTube...
Weitz: Opportunities from a tagging perspective - but also become an expert in a vertical.am Q: What's next? Tabke: Vertical search engines making a comeback. The challenge for all engines is to really understand what those discreet chunks of data...
Black, White, and Blue All Over» VERTICAL SEARCH: Expert advice on search marketing opportunities in targeting vertical marketsThe LA Times is in the midst of an aggressive online product rollout. Optimization by Numbers» OUTSOURCED: The inside...
In today's Vertical Challenge column, "How Search Marketing Slays Seasonality in Travel," travel search expert Elisabeth Osmeloski notes that pearls of search marketing wisdom handed down from the top dogs in travel can make an impact on your...
In today's Vertical Challenge column, "Universal Pictures: Optimizing Video for Search," local search expert Michael Boland explains that creating optimized online video is a great opportunity for local marketers that are on top of their SEO game.
In today's Vertical Challenge column, "The 411 on Local Search Data for Business," local search expert Gregg Stewart tells you how to keep your business' data accurate, and prevent your local search sales leads from going out the window.
In today's Vertical Challenge column, "Why All Links Are Paid Links in the Travel Trade," travel search expert Elisabeth Osmeloski explains that the paid links debate isn't so black and white. Google, Yahoo, and MSN aren't going to quickly discount...
In today's Vertical Challenge column, "Mobile Local Search: A Perfect Storm," local search expert Michael Boland explains how these are the first physical signs of what will be a major inflection point in the history of mobile devices and mobile...
In today's Vertical Challenge column, "Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers," local search expert Gregg Stewart notes that how you react and interact with the online version of word-of-mouth referrals can have...
In today's Vertical Challenge column, "Local Search Lives or Dies by User Reviews," local search expert Gregg Stewart explains that the Internet has transformed word of mouth referrals into user reviews and ratings.
In today's Vertical Challenge column, "Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media," travel search expert Elisabeth Osmeloski helps you decide how your company should address this year's hottest topics: Web 2.0, paid links and...
In today's Vertical Challenge column, "Online Video Finds Local Search," local search expert Gregg Stewart points out that now is the perfect time to test the effectiveness of online video in your local search marketing-driven ad campaigns.
In today's Vertical Challenge column, "Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy," local search expert Michael Boland discusses what this means for AT&T Yellow Pages and, more importantly, Yellowpages.com, its Internet yellow...
In today's Vertical Challenge column, "Local Search: Competing All Over the Map - Part 2," local search expert Michael Boland looks at EveryScape, a new 3-D mapping beta site from MapQuest that could change everything you thought you knew about...
In today's Vertical Challenge column, "Local Search: Competing All Over the Map," local search expert Michael Boland looks at the many ways competitors have raised the bar with real-time traffic reports, multipoint routing, social features...
In today's Vertical Challenge column, "Local Search for National Brands," local search expert Gregg Stewart shows that simply providing a dealer locator is not a comprehensive local search strategy. National brands that empower their local sales...
Part 2," travel search expert Elisabeth Osmeloski discusses the pros and cons of hiring an in-house staff to transform your travel site. In today's Vertical Challenge column, "Content Creation: About Journey, Not Destination?
In today's Vertical Challenge column, "Searching for a Better Local Ad Model," local search expert Michael Boland looks at some alternative ad models better suited to the local search market, like combining a comprehensive bundle of ad products...
DAY.local search expert Gregg Stewart explains that a very old offering is hot once again: directory assistance (DA), and its new subcategory of voice search. In today's Vertical Challenge column, "Voice Search: Mobile Tactic Here.
