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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. SEW recently caught up with Eisenberg, partner at Eisenberg Brothers and Associates, and the author of Call to Action and Waiting For...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. Consumers seek out trusted expert content when considering a purchase. Somehow people that love you and what you do gather...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box.

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? They could use original content from expert resources.

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link building niche. Show of hands: who likes working for free? Let's be honest: no one really likes working for free.