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  1. The Rise of the User Experience Marketer

    UserTesting: Become an expert in creating and evaluating user tests. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing.

  2. "Which Update?" Is the Wrong Question

    Expert SEO I decided to include this, though the question is the same as for the intermediate with a special caveat…being an expert (which I’ll qualify as more than five years of experience) leads to a terrible habit, the habit of thinking you’ve...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. While 68 percent of those surveyed listed mobile search...

  4. SEO Is No One-Trick Pony

    To me, it is impossible to claim that you are an expert at SEO if you aren’t deep into analytics. One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being...

  5. EU Commissioner Hints at YouTube Probe After Google Investigation

    Expert staff will look into these and possibly future allegations for quite some time. The Google investigation has been going on since 2011, with the European Commission (EC) rejecting multiple proposals for search concessions from Google.

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    An important part of this is having good representation from local practitioners as well as outside expert presenters to provide a well balanced view of the issues. SES, the original search marketing event, makes its triumphant return in Atlanta in...