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Expert Opinion

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  1. SEO Is No One-Trick Pony

    One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being published (folks seeking an expert opinion/contribution to an article that is being written).

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link building niche. An intelligent way to leverage this for links, social shares, and online visibility is to turn...

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    Although that might make you feel a little peckish for some long form articles, you need to focus on the best in healthy snacks; link-inspiring user-generated content, educating prose, expert opinion, multimedia munches and share-demanding content...

  4. 7 Reasons Your Blog Sucks & How to Fix It

    Offer your audience expert insights and commentary on the latest trends in your industry. If their writing chops aren’t up to par, you might get blog posts that are unfocused, rambling or poorly structured, or the posts have no clear thesis or a...

  5. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    Or it can be higher quality stuff where someone really is an expert and you really do want their opinion on something that's especially interesting or relevant to your blog's audience. And the blog you appear on should have a good reason to have...