Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. Mobile Barcodes 101 QR codes are a 2D barcodes that resemble square-like mazes.
Join local search experts Gregg Stewart, Curtis R . You could probably use some help from recognized industry expert and New York Times/Wall Street Journal bestselling author Bryan Eisenberg. And even before we get to the expert sessions and...
In today's vertical search column, "Offline and Online Conversions Tracking: Increase Your ROI," local search expert Gregg Stewart explains that tracking conversions -- both online and offline -- can be tricky, but it is an important part of any...
In today's vertical search column, "Making the Most of Your Local Search Marketing Dollars," local search expert Gregg Stewart explains that the question isn't "either/or;" it's about how much of each.
In today's vertical search column, "Getting to Know Local SEO," local search expert Gregg Stewart shows how the channels consumers are using to search are changing. Local SEO is a must for businesses that sell products locally to a specified...
In today's Vertical Search column, "Creative Messaging in a Direct Response World," local search expert Gregg Stewart shows that branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld...
In today's Vertical Search column, "Winning the Local Search Battle - Part 2," local search expert Gregg Stewart looks at some winning search marketing strategies for local campaigns. Want to enjoy lower cost-per-sale and offer a better user...
In today's Vertical Search column, "Winning the Local Search Battle," local search expert Gregg Stewart looks at some of the publishers who are winning the local search charge. Consumers are shifting from "what to buy" category searches to "where...
In today's Vertical Search column, "Avoid the Pitfalls of Mobile Marketing," local search expert Gregg Stewart shows how the advertising potential of mobile now resembles that of the early days of the Internet, in both variety of search options...
In today's Vertical Search column, "Leveraging Traditional Media Placements in an Online World," local search expert Gregg Stewart explains that fragmenting media options will continue to force smart marketers to stitch together sales...
In today's Vertical Search column, "Social Media Meets Local Search," local search expert Gregg Stewart take a look at emerging local search products/applications on the heavily trafficked social platform/portal sites like MySpace and Facebook.
In today's Vertical Challenge column, "The 411 on Local Search Data for Business," local search expert Gregg Stewart tells you how to keep your business' data accurate, and prevent your local search sales leads from going out the window.
In today's Vertical Challenge column, "Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers," local search expert Gregg Stewart notes that how you react and interact with the online version of word-of-mouth referrals can have...
In today's Vertical Challenge column, "Local Search Lives or Dies by User Reviews," local search expert Gregg Stewart explains that the Internet has transformed word of mouth referrals into user reviews and ratings.
In today's Vertical Challenge column, "Online Video Finds Local Search," local search expert Gregg Stewart points out that now is the perfect time to test the effectiveness of online video in your local search marketing-driven ad campaigns.
In today's Vertical Challenge column, "Local Search for National Brands," local search expert Gregg Stewart shows that simply providing a dealer locator is not a comprehensive local search strategy. National brands that empower their local sales...
DAY.local search expert Gregg Stewart explains that a very old offering is hot once again: directory assistance (DA), and its new subcategory of voice search. Mobile has long been called marketers' next emerging opportunity.
In today's Vertical Challenge column, "Real World Trumps Online in Local Search ," local search expert Gregg Stewart reminds you that if you don't know what your customer is doing, your customer will probably end up someplace else.
