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  1. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. While there have been technological advancements that...

  2. SEO Is No One-Trick Pony

    To me, it is impossible to claim that you are an expert at SEO if you aren’t deep into analytics. One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    With Litmus, the steps you can take to become an email quality assurance expert are pretty quick and easy. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    To help you know which ones are helpful and which ones aren't, we've collected a list of 14 CRO resources that are sure to help you become a conversion rate expert. There is a huge opportunity to help companies improve conversion rates and position...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Once you've heard an expert describe how they have derived specific strategies from...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  7. EU Commissioner Hints at YouTube Probe After Google Investigation

    Expert staff will look into these and possibly future allegations for quite some time. The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a...