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  1. Ask.com's Top Searches of 2014 & Predictions for 2015

    Valerie Combs, a consumer trend expert at Ask.com, said, "Every year, millions of people come to Ask to get answers, and learn new things through the natural conversational format of QTrue Detective. The year may not be over yet, but Ask.com is...

  2. The Rise of the User Experience Marketer

    UserTesting: Become an expert in creating and evaluating user tests. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing.

  3. Softer NSFR may not save repo, banks warn

    The 10% RSF appears to also apply to cleared reverse repos – a situation one regulatory expert at another European bank describes as "counterintuitive". For now, the headline is that the final rule overall is great, but for actual repo desks it's...

  4. Dealers fret over NSFR impact on equities

    There are outstanding issues with the proposal that are still concerning and may raise political sensitivities," says a regulatory expert at one European bank. In future, this will be mitigated by initial margin, argues the European bank's...

  5. US bilateral margin rules: a hit parade of horrors

    It doesn't make sense," says one regulatory expert. I'm curious about the extent to which an NFC-plus in the EU will also be caught by the US rules, and whether differences between the two might incite such actors to favour one regime over the...

  6. Writing Your Way to the Top of Search and Social Results

    I recommend blog posts be at least 1,000 words in length and offer up the most detailed content," said expert blogger Ian Clary of Razor Social. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  7. The secrets of successful energy trading firms

    They were always market-makers, and their key strategy was based on having expert traders and risk controls. Training programmes, innovation and risk-taking among top traits For the past 20 years, Energy Risk has reported on the many ups and downs...

  8. "Which Update?" Is the Wrong Question

    Expert SEO I decided to include this, though the question is the same as for the intermediate with a special caveat…being an expert (which I’ll qualify as more than five years of experience) leads to a terrible habit, the habit of thinking you’ve...

  9. Bank of England disaster protocol questioned

    David Canham, a financial services expert at the Institute of Risk Management in London, believes the failure demonstrates a weakness in the Bank's disaster planning infrastructure. Weaknesses highlighted after payment system failure

  10. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. While there have been technological advancements that...

  11. SEO Is No One-Trick Pony

    To me, it is impossible to claim that you are an expert at SEO if you aren’t deep into analytics. One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being...

  12. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    With Litmus, the steps you can take to become an email quality assurance expert are pretty quick and easy. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing...